Marketing Research Final Project
Designed a survey using Qualtrics and deployed
Used "R" and Excel to import and analyze data
Used linear regression function in "R" to draw conclusions and determine whether they were statistically significant or insignificant
Marketing Analytics Final Project
Collaborative project with 2 other student teammates
Downloaded and analyzed a dataset from Kaggle using Excel
Created dummy variables and used regression analysis to explain the relationships between key variables
Used analytics for actionable marketing recommendations